4 Rules for Building Meaningful Blogger Outreach Relationships
So you have something you want to promote…you want to create awareness, build inbound links for SEO, and ultimately, generate leads and/or sales. One of the most overlooked news sources today are...
View ArticleTeam PR Versus Team SEO: Can’t We All Just Get Along?
It’s one thing to make sure your SEO efforts work in sync with your overall marketing plan. Try to integrate it with your traditional PR efforts (which, unfortunately, is silo’ed at many...
View Article9 Tools to Consider for Blogger Outreach Success
In a recent post, I talked about the rules for building blogger outreach relationships. One of the rules, and what I believe to be the most important one, was to understand your audience and/or topic...
View ArticleHow to Find PR Opportunities Online Using HARO
I went over some useful tools for blogger outreach a while back and mentioned the importance of Google Alerts and other search platforms to find bloggers, but it’s also important to consider other...
View ArticleBecome a Sleuth and Uncover Your Outreach Contacts’ Email Addresses
I realize what I’m about to cover is rather creepy. It’s my job though. (Infamous excuse, right?) I’m constantly working on getting in touch with people, especially those who aren’t easy to contact....
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