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4 Rules for Building Meaningful Blogger Outreach Relationships

So you have something you want to promote…you want to create awareness, build inbound links for SEO, and ultimately, generate leads and/or sales. One of the most overlooked news sources today are...

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Team PR Versus Team SEO: Can’t We All Just Get Along?

It’s one thing to make sure your SEO efforts work in sync with your overall marketing plan. Try to integrate it with your traditional PR efforts (which, unfortunately, is silo’ed at many...

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9 Tools to Consider for Blogger Outreach Success

In a recent post, I talked about the rules for building blogger outreach relationships. One of the rules, and what I believe to be the most important one, was to understand your audience and/or topic...

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How to Find PR Opportunities Online Using HARO

I went over some useful tools for blogger outreach a while back and mentioned the importance of Google Alerts and other search platforms to find bloggers, but it’s also important to consider other...

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Become a Sleuth and Uncover Your Outreach Contacts’ Email Addresses

I realize what I’m about to cover is rather creepy. It’s my job though. (Infamous excuse, right?) I’m constantly working on getting in touch with people, especially those who aren’t easy to contact....

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